Lo dissènh ZhuoQing Embalatge de Tè per Tiger Pan es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2021

ZhuoQing Embalatge de Tè

per Tiger Pan

Client : Tasly Holding Group

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

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Lo Concèpte

A prepaus de ZhuoQing Embalatge de Tè

ZhuoQing es un disseny d'embalatge per una podra d'esséncia de tè Pu'er instantanèu. La podra es extracha per un long procès e se dissòlv completament dins l'aiga sens cap de residú. La boita exteriora es facha de ferre blanc, la boita interiora de papièr, e las porcions individualas son embarradas dins de fuèlha d'alumini. Lo carton estirable prim se pòt dobrir e téner amb una sola man, e l'estructura tornar dobribla manten l'embalatge aisit de portar e d'utilizar. Los grafismes son basats sus de motius de brodariá populara de Yunnan e mòstran de scènas de plantacion e de culhida del tè.

La Reconoissença

A prepaus del A' Design Award d'Aur

ZhuoQing Embalatge de Tè a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que ZhuoQing Embalatge de Tè siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. ZhuoQing Embalatge de Tè crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Dimensions e Embalatge: Size:395(L)*242(W)*40(H) mm
Etiquetas: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Tecnologia de Produccion: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Desaffo de Dissènh: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Recèrca: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Inspiracion: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Durada del Projècte: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Flux Operacional: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Brevets: Copyrights belong to Tasly Holding Group, 2020.
Membres de l'Equipa: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Crèdits d'Imatges: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu