I Love You From Afar Social per Alvaro Gonzalez and Renato Galecio

Lo dissènh I Love You From Afar Social per Alvaro Gonzalez and Renato Galecio es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Publicitat.

BronzePublicitat· 2021

I Love You From Afar Social

per Alvaro Gonzalez and Renato Galecio

Client : Inbrax

Laureat del A' Design Award de Bronze dins la Categoria Publicitat

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Colors

Lo Concèpte

A prepaus de I Love You From Afar Social

Al començament de la pandemia, quand tot lo monde èra en quarantena al Chile, totas las boticas Miniso èran tampadas, e per mantenir lo compromís amb son public, foguèt creada la campanha « T'aimi de Luenh », qu'es estada executada 100% en linha en fornir milièrs d'idèas per divertir sos consomators mentre qu'èran confinats.

La Reconoissença

A prepaus del A' Design Award de Bronze

I Love You From Afar Social a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que I Love You From Afar Social siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. I Love You From Afar Social satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions e Embalatge: Stories, Posts, Carrousels
Etiquetas: Inbrax, Miniso, Chile, I Love You From Afar
Tecnologia de Produccion: Social Media, Vectorial Illustrations, Illustrator
Desaffo de Dissènh: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Recèrca: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiracion: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Durada del Projècte: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Brevets: Miniso, Inbrax
Membres de l'Equipa: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Crèdits d'Imatges: Miniso, Inbrax