Tsarsky Reserve Embalatge de Papièr per Natalya Bilousova

Lo dissènh Tsarsky Reserve Embalatge de Papièr per Natalya Bilousova es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2021

Tsarsky Reserve Embalatge de Papièr

per Natalya Bilousova

Client : Tsarsky Reserve

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Tsarsky Reserve Embalatge de Papièr

L'objectiu de l'embalatge per produits semi-acabats congelats es de crear una imatge atractivа d'una marca en evitant lo visual tradicionau del manjar sus un plat. La solucion basada sus un motiu decoratiu es estada causida coma çò que fa que los uèlhs del consomator ja gausisson del manjar. Las colors utilizadas per representar son definitivament reconoissiblas dins la linha d'autras concepcion alimentàrias. D'autre biais, la simplicitat de las formas d'aquesta concepcion solinhe l'abòrd contemporanèu e mete en evidéncia al meteis temps l'idèa d'universalitat. Coma resultat, aquesta concepcion rend lo produit facil d'apreciar per divers espectators.

La Reconoissença

A prepaus del A' Design Award de Bronze

Tsarsky Reserve Embalatge de Papièr a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Tsarsky Reserve Embalatge de Papièr siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Tsarsky Reserve Embalatge de Papièr satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimensions e Embalatge: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Etiquetas: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Tecnologia de Produccion: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Desaffo de Dissènh: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Recèrca: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiracion: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Durada del Projècte: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Flux Operacional: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Brevets: Trademark 2021. Trademark Holder NESANS Company
Membres de l'Equipa: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Crèdits d'Imatges: All of the separate images are given by client