Pepsi Culture Seria de Latas de Bevenda en Edicion Limitada per Dennis Furniss

Lo dissènh Pepsi Culture Seria de Latas de Bevenda en Edicion Limitada per Dennis Furniss es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2021

Pepsi Culture Seria de Latas de Bevenda en Edicion Limitada

per Dennis Furniss

Client : Pepsi

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

35,686

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #123071

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Pepsi Culture Seria de Latas de Bevenda en Edicion Limitada

Pepsi Culture es una seria de latas en edicion limitada creada per una marca de bevendas gasosas en Mexic. La seria se compausa de sièis latas de colleccion, e cada lata representa una vila mexicana. D'istòrias localas, de tradicions e de referéncias artisticas son revirades en motius illustratius que combinan de simbòls culturals ancestrals amb un apròchi de design contemporanèu. Cada lata es facha d'alumini, conten 12 onças e es acabada amb una impression offset d'auta definicion. Las latas se vendon individualament e ensemble forman una seria que rebat la diversitat regionala.

La Reconoissença

A prepaus del A' Design Award d'Aur

Pepsi Culture Seria de Latas de Bevenda en Edicion Limitada a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Pepsi Culture Seria de Latas de Bevenda en Edicion Limitada siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Pepsi Culture Seria de Latas de Bevenda en Edicion Limitada crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions e Embalatge: 12 Oz Cans, sold individually as a series.
Etiquetas: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Tecnologia de Produccion: High definition offset printing on alluminum
Desaffo de Dissènh: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Recèrca: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiracion: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Durada del Projècte: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Flux Operacional: Not applicable
Brevets: Not applicable
Membres de l'Equipa: PepsiCo Design Latin America
Crèdits d'Imatges: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.