Lo dissènh The Book That Grew Guida de Pasturatge per Fabiano Dalmacio es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Idèa.
ArgentIdèa· 2021
The Book That Grew Guida de Pasturatge
per Fabiano Dalmacio
Client : Rothco, part of Accenture Interactive
Laureat del A' Design Award d'Argent dins la Categoria Idèa
Laureat de Prèmi Verificat
Verificar l'Estat del Prèmi per #122997Lo Concèpte
A prepaus de The Book That Grew Guida de Pasturatge
Lo Libre qu'a Creissut es una guida de pasturatge creada pels agricultors d'Irlanda. Lo libre presenta 10 leiçons e 10 conselhs practics qu'ajudan a melhorar la sostenibilitat dins las bòrias. Cada pagina, cada mot e cada diagrama foguèron formats per de rasics d'èrba vertadièra en creissent. Los rasics foguèron guidats pendent mantunas setmanas per una combinason de jardinatge e d'artesanat menimós, doncas lo procès d'estampatge foguèt acabat per la natura. Los procèsses agricòls complèxes son explicats a travèrs d'un ensemble de simbòls fach sus mesura, e una pagina desplegabla permet al legeire de verificar la clau dels simbòls pendent la lectura. Barrat, lo libre mesura 29,7 per 42 centimètres.
La Reconoissença
A prepaus del A' Design Award d'Argent
The Book That Grew Guida de Pasturatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que The Book That Grew Guida de Pasturatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Book That Grew Guida de Pasturatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Dimensions e Embalatge
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Etiquetas
- book, design, Ireland, grass, farming, bank, idea
- Tecnologia de Produccion
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Desaffo de Dissènh
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Recèrca
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiracion
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Durada del Projècte
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Flux Operacional
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Membres de l'Equipa
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Crèdits d'Imatges
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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