Lo dissènh From Caudat Embalatge de Cafè per Vu Agency es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.
BronzeEmbalatge· 2021
From Caudat Embalatge de Cafè
per Vu Agency
Client : From CauDat
Laureat del A' Design Award de Bronze dins la Categoria Embalatge
Laureat de Prèmi Verificat
Verificar l'Estat del Prèmi per #122819Lo Concèpte
A prepaus de From Caudat Embalatge de Cafè
De Caudat es un sistèma d'embalatge per cafè, produch en formats d'un quilograma, 500 grams e 250 grams. La concepcion remplaça l'imatge abitual dels grans de cafè per mascòtas graficas inspiradas de civilizacions ancianas e de l'art del tatuatge samoan. Lo jaune e lo negre son emplegats en proporcion mesurada per crear un contraste sens malaise visual. L'espaci obèrt manten la mesa en pagina clara e facila de legir. Los paquets son estampats per offset e flexografia sus papièr, papièr d'alumini e pellicules plasticas. L'objectiu es un paquet de cafè facil de se remembrar e facil de descriure als autres.
La Reconoissença
A prepaus del A' Design Award de Bronze
From Caudat Embalatge de Cafè a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que From Caudat Embalatge de Cafè siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. From Caudat Embalatge de Cafè satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.
The project aims to create an easily word-of-mouth name for packaging designs. - Dimensions e Embalatge
- 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography
500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset - Etiquetas
- coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
- Tecnologia de Produccion
- Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
- Desaffo de Dissènh
- The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
- Recèrca
- We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
- Inspiracion
- A is the first and highest letter on the used scale that everyone implies is the best.
CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.
Inspired by ancient mascots from many different civilizations.
In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.
The Great Sphinx of Giza
Anubis The god of Egypt
The design style is inspired by the tattoos of the samoan people - Durada del Projècte
- 2020 - Ho Chi Minh City, Vietnam
- Flux Operacional
- Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
- Membres de l'Equipa
- Vu agency
- Crèdits d'Imatges
- # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency
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