Nu Relòtge de ponhet per Maziar Mohit and Iman Kimiaei

Lo dissènh Nu Relòtge de ponhet per Maziar Mohit and Iman Kimiaei es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Joiòs.

ArgentJoiòs· 2021

Nu Relòtge de ponhet

per Maziar Mohit and Iman Kimiaei

Client : I and M Design

Laureat del A' Design Award d'Argent dins la Categoria Joiòs

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Colors

Lo Concèpte

A prepaus de Nu Relòtge de ponhet

Nu es un relòtge de ponhet amb un cadran emplenat d'aiga. Lo cadran conten d'aiga collectada dins qualques unas de las fonts d'aiga mai polluidas del monde, esterilizada per lum ultraviolet. D'agulhas d'acrilic transparent son negadas dins l'aiga e demòran gaireben invisiblas. Tocar la caisha d'acièr activa un diòde electroluminescent que illumina las agulhas per mostrar l'ora. La caisha es coronada d'un veire de safir bombat, e lo braçalet es fach de cuèr de cactus. La forma seguís lo contorn d'una gota de rosada pausada sus una fuèlha. La color blava fa referéncia a l'ocean immaculat.

La Reconoissença

A prepaus del A' Design Award d'Argent

Nu Relòtge de ponhet a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Nu Relòtge de ponhet siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Nu Relòtge de ponhet es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
Dimensions e Embalatge: Case diameter 38mm, thickness 12mm, strap width 20mm.
Etiquetas: watch, minimal, timepiece, design, unconventional, water, environment,
Tecnologia de Produccion: Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
Desaffo de Dissènh: The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
Recèrca: We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
Inspiracion: Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
Durada del Projècte: The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
Flux Operacional: The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
Membres de l'Equipa: Maziar Mohit
Iman Kimiaei
Crèdits d'Imatges: Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021