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Pure1 Service Experience Primary Function: Sit web de catalòg de servicis per The Pure1 Team

Lo dissènh Pure1 Service Experience Primary Function: Sit web de catalòg de servicis per The Pure1 Team es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Web.


ArgentWeb· 2021

Pure1 Service Experience Primary Function: Sit web de catalòg de servicis

per The Pure1 Team

Client : Pure Storage

Laureat del A' Design Award d'Argent dins la Categoria Web

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Lo Concèpte

A prepaus de Pure1 Service Experience Primary Function: Sit web de catalòg de servicis

Book Text: Pure1 Service Experience es un sit web de catalòg de servicis per descobrir e s'abonar a d'emmagazinatge en nívol e a de servicis professionals. Cada servici es presentat coma una carta sus una grasilha responsiva que s'adapta a de talhas d'ecran diferentas. Una pagina de detalh mòstra los cases d'usatge e los prètzes, mentre que de recomandacions assistidas per IA ajudan los clients a comparar las opcions. Una demanda d'ensag o de devís se pòt far en dos clics, e l'Order Tracker mòstra l'avançament de cada demanda. L'objectiu es de rendre l'abonament als servicis d'entrepresa tan simple coma l'adesion a un plan de streaming.

La Reconoissença

A prepaus del A' Design Award d'Argent

Pure1 Service Experience Primary Function: Sit web de catalòg de servicis a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Pure1 Service Experience Primary Function: Sit web de catalòg de servicis siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Pure1 Service Experience Primary Function: Sit web de catalòg de servicis es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas
The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
Dimensions e Embalatge
The design embodies a modular concept at its core with each service presented as a card. The cards are laid out on a responsive grid that smoothly adapts to different viewports across browsers and devices. The card detail page further exemplifies the modular concept by flexibly displaying each section based on the requirements of each service type. Adding an elegant touch to the UX, CSS animations and Lottie Files are used diligently to add navigation cues and delights to the interactions.
Etiquetas
Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
Tecnologia de Produccion
The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
Desaffo de Dissènh
The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
Recèrca
The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
Inspiracion
Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
Durada del Projècte
This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
Flux Operacional
When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
Brevets
Pure1® and logo are registered trademarks of Pure Storage
Membres de l'Equipa
Pure1 Design, Engineering, and Product team
Crèdits d'Imatges
All images and video contents used in this submission are properties of Pure Storage

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Lo Bon Dissènh Merita una Granda Reconeissença

Lo A' Design Award es una distincfo internacionala, amb jfo, per lo bon dissènh. Participfo al A' Design Award per gafo l'oportunitat d'obténer una reconeissença meritocrfo, de ganhar la renomfo, lo prestigi e la publicitat per vòstra òbra. Nomenfo vòstra òbra per lo A' Design Award e competfo per lo convofo A' Design Prize.

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