Tokinone Fonccion Principala : Emblatge Alimentari per Toshiki Okada

Lo dissènh Tokinone Fonccion Principala : Emblatge Alimentari per Toshiki Okada es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2021

Tokinone Fonccion Principala : Emblatge Alimentari

per Toshiki Okada

Client : Zikkichi Co.,Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

11,732

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Colors

Lo Concèpte

A prepaus de Tokinone Fonccion Principala : Emblatge Alimentari

Tèxte del Libre : Tokinone es un design d'emblatge per Dorayaki, una pastissariá tradicionala japonesa facha en entrepauzant de pasta de mongetas entre de crespèls. La version Tokinone i apond crèma de burre e de sabors coma fruch e tè verd. Lo motiu utiliza sèt colors, un per cada sabor, amb de formas aleatòrias que suggerisson una textura mofla. Las colors e las formas combinan referéncias ancianas e novèlas, japonesas e occidentalas. La bóstia es facha de papièr d'alta qualitat sens luser que correspond a la textura de la pastissariá. Cada gastèl a un espaci ample dins la bóstia. Totas las partidas son de papièr reciclable e pòdon èsser aplatidas après l'usatge.

La Reconoissença

A prepaus del A' Design Award de Bronze

Tokinone Fonccion Principala : Emblatge Alimentari a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Tokinone Fonccion Principala : Emblatge Alimentari siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Tokinone Fonccion Principala : Emblatge Alimentari satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Dimensions e Embalatge: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Etiquetas: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Tecnologia de Produccion: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Desaffo de Dissènh: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Recèrca: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Inspiracion: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Durada del Projècte: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Flux Operacional: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Membres de l'Equipa: Brand Manager:Masahito Nunome
Crèdits d'Imatges: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019