Don't Lose Your Biculutural Campanha publicitària integrada per Yingbo Qiao

Lo dissènh Don't Lose Your Biculutural Campanha publicitària integrada per Yingbo Qiao es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Publicitat.

ArgentPublicitat· 2021

Don't Lose Your Biculutural Campanha publicitària integrada

per Yingbo Qiao

Client : Sparrow Creative Lab

Laureat del A' Design Award d'Argent dins la Categoria Publicitat

32,184

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Lo Concèpte

A prepaus de Don't Lose Your Biculutural Campanha publicitària integrada

Don't Lose Your Bicultural es una campanha publicitària integrada creada per un servici de canal de television etnic. La campanha inclutz uèch afichas, e cada títol es escrich dins una lenga diferenta: portugués, chinés, arabi, rus, japonés, francés, italian e indi. Los visuals emplegan l'art pixel e son bastits a l'entorn del patron de tèst de la television, que fa referéncia al moment de la pèrda. Los simbòls dels païses participants son ajustats per crear una imatge unificada e diversa. L'objectiu es d'encoratjar las comunautats immigrantas a servar lors lengas e lor patrimòni.

La Reconoissença

A prepaus del A' Design Award d'Argent

Don't Lose Your Biculutural Campanha publicitària integrada a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Don't Lose Your Biculutural Campanha publicitària integrada siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Don't Lose Your Biculutural Campanha publicitària integrada es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions e Embalatge: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Etiquetas: Culture diversity, Ethnic Channel, Culture integration,
Tecnologia de Produccion: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Desaffo de Dissènh: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Recèrca: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiracion: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Durada del Projècte: The project started in November 2020 in San Francisco and finished in January 202.
Flux Operacional: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Membres de l'Equipa: Yingbo Qiao
Crèdits d'Imatges: Illustration/Creative Director: Yingbo Qiao