Jincaitou Empaquetatge de baijiu per Yiyang Liu

Lo dissènh Jincaitou Empaquetatge de baijiu per Yiyang Liu es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Jincaitou Empaquetatge de baijiu

per Yiyang Liu

Client : Gui Brewery Co., Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

26,201

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Colors

Lo Concèpte

A prepaus de Jincaitou Empaquetatge de baijiu

Jincaitou es un design d'empaquetatge per una seria d'aigardents chineses baijiu. Lo tap es fach amb un material de grad alimentari, e son motiu combina l'estampatge modèrn per decalcomania amb las tecnicas tradicionalas d'esmalt. La partida davantièra de l'empaquetatge mòstra un leon dançaire, un ruyi de jada e una agaça, tres motius ligats a la bona fortuna dins la cultura chinesa. La partida darrièra mòstra d'escènas pintradas del procès d'elaboracion de la liquor, dempuèi l'alimentacion e la cuecha fins a la fermentacion e la destillacion. L'empaquetatge mesura 105 per 105 per 260 milimètres e emplega de metòdes de produccion modèrnes que mantenon los costs bas.

La Reconoissença

A prepaus del A' Design Award d'Argent

Jincaitou Empaquetatge de baijiu a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Jincaitou Empaquetatge de baijiu siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Jincaitou Empaquetatge de baijiu es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Dimensions e Embalatge: Width 105mm x Depth 105mm x Height 260mm
Etiquetas: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Tecnologia de Produccion: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Desaffo de Dissènh: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Recèrca: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Inspiracion: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Durada del Projècte: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Flux Operacional: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Membres de l'Equipa: Yiyang Liu