Family Series Embalatge de Baijiu per Mason Wang

Lo dissènh Family Series Embalatge de Baijiu per Mason Wang es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2021

Family Series Embalatge de Baijiu

per Mason Wang

Client : Gui Brewery Co., Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

12,576

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Colors

Lo Concèpte

A prepaus de Family Series Embalatge de Baijiu

La Sèria Familha es un dessenh d'embalatge per lo Baijiu de sabor maotai, creat per quatre eveniments màgers de la vida dins la cultura tradicionala chinesa: lo maridatge, la naissença, l'aniversari e la promocion. Cada embalatge utiliza lo roge e l'aur, colors ligadas a la celebracion e a la noblesa. Los motius incluson lo luan e lo feng per lo maridatge, lo kylin per los enfants, la carpa e lo dragon d'aur per la promocion professionala, e lo pin e la grua blanca per la longevitat. Las partidas decorativas de la botelha son en aliatge de zinc mòrt-fondut amb un efièch de relèu e un platejat d'aur. Lo cabussèl en dos elements se rompe quand se dobrís, çò que ajuda a prevenir la falsificacion.

La Reconoissença

A prepaus del A' Design Award de Bronze

Family Series Embalatge de Baijiu a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Family Series Embalatge de Baijiu siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Family Series Embalatge de Baijiu satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
Dimensions e Embalatge: Width 105mm x Depth 105mm x Height 260mm
Etiquetas: Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
Tecnologia de Produccion: 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery.
Desaffo de Dissènh: The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Recèrca: When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
Inspiracion: The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
Durada del Projècte: This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
Flux Operacional: Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
Membres de l'Equipa: Wuhan Pufan Advertising Co., Ltd