Changle Embalatge de Licor per Hai Xia Huang

Lo dissènh Changle Embalatge de Licor per Hai Xia Huang es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2021

Changle Embalatge de Licor

per Hai Xia Huang

Client : Yuto Group

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Changle Embalatge de Licor

Changle es un design d'embalatge per un vin de santat chinés. La bóstia exteriora es facha de papièr ondulat e pòt èsser plegada plana pel transpòrt, puèi montada rapidament a l'usina d'emplenatge. Plegar la bóstia estalvia d'espaci e de còst de transpòrt. Los grafismes mostran un arbre sempreverd que creis cap amont e cap defòra, ensems amb una plataforma de Ganoderma, una grua e las còlas de Nanshan. Lo longan, lo lici (medlar) e l'Angelica dahurica son tanben inclús dins l'imatge. De colors retrò e claras son utilizadas. La bóstia mesura 100 per 100 per 270 millimètres e conten una botelha de 500 mililitres.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Changle Embalatge de Licor a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Changle Embalatge de Licor siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Changle Embalatge de Licor merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Dimensions e Embalatge: Box：100mmx100mmx270mm
Bottle：500ml
Etiquetas: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Tecnologia de Produccion: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Desaffo de Dissènh: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Recèrca: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inspiracion: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Durada del Projècte: The project done within 1 months in Shenzhen.
Flux Operacional: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Membres de l'Equipa: Designer:Huang Hai xia, Art direction:Li Yu Chun