S6 Foundry Sistèma de Marca e Campanha per Paul Robb and Moira Bartoloni

Lo dissènh S6 Foundry Sistèma de Marca e Campanha per Paul Robb and Moira Bartoloni es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Imprimariá.

ArgentImprimariá· 2021

S6 Foundry Sistèma de Marca e Campanha

per Paul Robb and Moira Bartoloni

Client : S6 Foundry

Laureat del A' Design Award d'Argent dins la Categoria Imprimariá

40,102

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Colors

Lo Concèpte

A prepaus de S6 Foundry Sistèma de Marca e Campanha

L'identitat de marca S6 Foundry e son libre d'especimen tipografic subsequente son estats concebuts per crear una jòia de tipografia novèla, en posicionant lo lengatge visual de la marca. Una paleta viva e joyosa de colors calorosas e un lengatge de fòrmas distintiu e sorprenent capturan l'esperit, en evocant lo letratge tradicional de las fèstas foranas del sègle 1900. Los dissènhs son estats desvolopats coma un caleidoscòpi de fòrmas e d'elements per crear la bona coheréncia visuala de l'etòs de la marca e una novèla direccion de poliças comercialas personalizadas.

La Reconoissença

A prepaus del A' Design Award d'Argent

S6 Foundry Sistèma de Marca e Campanha a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que S6 Foundry Sistèma de Marca e Campanha siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. S6 Foundry Sistèma de Marca e Campanha es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions e Embalatge: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Etiquetas: Font design, Branding, Identity, Type design
Tecnologia de Produccion: Printed Lithographic CMYK using FSC papers.
Desaffo de Dissènh: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Recèrca: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiracion: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Durada del Projècte: The project started in April 2020 and is an ongoing project.
Flux Operacional: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Membres de l'Equipa: Paul Robb
Moira Bartoloni
Federica Simone
Crèdits d'Imatges: Paul Robb