Beltur Go Foncion Primària: Embalatge Alimentari per Musa Celik

Lo dissènh Beltur Go Foncion Primària: Embalatge Alimentari per Musa Celik es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2021

Beltur Go Foncion Primària: Embalatge Alimentari

per Musa Celik

Client : Beltur

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Beltur Go Foncion Primària: Embalatge Alimentari

Tèxte del Libre: Beltur Go es una gama d'embalatges per aliments e begudas concebuda per èsser utilizada dins de grands pargues urbans. La bóstia alimentària pòt èsser plaçada sus lo gobelet de beguda, e la palhòla passa a travèrs la bóstia, atal l'aliment e la beguda son tengudas amb una sola man. De pichonas zonas plegadas sus la bóstia pòdon èsser dubèrtas per tener las sausas. La bóstia alimentària pòt tanben èsser utilizada sola, amb una forqueta plaçada sus dessús. Totas las partidas son fabricadas en papièr Bristol de 350 grams amb impression offset, e lo papièr remplaça lo plastic per reduire los deishèits plastics. Cada paquet arriba plat per un emmagazinatge e un transpòrt simples.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Beltur Go Foncion Primària: Embalatge Alimentari a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Beltur Go Foncion Primària: Embalatge Alimentari siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Beltur Go Foncion Primària: Embalatge Alimentari merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensions e Embalatge: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Etiquetas: Snack, Take Away, Food Box, On The Go
Tecnologia de Produccion: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Desaffo de Dissènh: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Recèrca: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiracion: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Durada del Projècte: The project took place between June 2020 and August 2020 in Istanbul.
Flux Operacional: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Membres de l'Equipa: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Crèdits d'Imatges: All photos taken by Musa Çelik.