Ecological Journey Caissa de Regals per Pufine Advertising Ltd. Co.

Lo dissènh Ecological Journey Caissa de Regals per Pufine Advertising Ltd. Co. es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Ecological Journey Caissa de Regals

per Pufine Advertising Ltd. Co.

Client : Wuhan Little Bee Food Co., Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

28,020

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Lo Concèpte

A prepaus de Ecological Journey Caissa de Regals

Viatge Ecologic es una caissa de regals per de mèl e de tè produches localament. La concepcion mòstra d'escèna naturalas pintradas amb de pincèls de fusta rufa, que compòrtan d'animals locals e de sitis pintorescs. Cada costat de la caissa pòrta un tablèu complet, atal las caissas se pòdon veire sola o combinadas en imatges mai grands. Los cobèrts son faches de papièr d'èrba e de fusta amb una textura leugièrament rufa, lo còs es fach de papièr de tapís daurat, e las caissas son ligadas amb un cordèl de papièr. Una carta es incluida, amb un imatge sul davant e un tramat de linhas al revèrs per dessenhar liurament.

La Reconoissença

A prepaus del A' Design Award d'Argent

Ecological Journey Caissa de Regals a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Ecological Journey Caissa de Regals siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Ecological Journey Caissa de Regals es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
Dimensions e Embalatge: Length:240mm, width:80mm, height:140mm
Etiquetas: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
Tecnologia de Produccion: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
Desaffo de Dissènh: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
Recèrca: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
Inspiracion: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
Durada del Projècte: The project began in September 2019 and will be completed in December 2019
Flux Operacional: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
Membres de l'Equipa: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli