Liu Fangling Embalatge de Rave Confit per Pufine Advertising Ltd. Co.

Lo dissènh Liu Fangling Embalatge de Rave Confit per Pufine Advertising Ltd. Co. es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2021

Liu Fangling Embalatge de Rave Confit

per Pufine Advertising Ltd. Co.

Client : Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Liu Fangling Embalatge de Rave Confit

Liu Fangling es una concepcion d'embalatge en bóstia cadèu per de rave confit. La bóstia exteriora es illustrada amb una scèna d'una maire e sa filha que plantan de raves dins la montanha, una istòria que ligam lo produit a las personas que lo fabrican. La bóstia interiora a la forma d'un rave, evocant lo moment ont un rave es tirat de tèrra. L'embalatge exterior es fach de papièr, doncas pòt èsser reciclat e se degrada naturalament. Cada porcion es sagelada dins un pichon recipient de papièr d'alumini, igenic e aisit de portar. Aprèp l'utilizacion, la bóstia en forma de rave pòt servir per gardar de pichons objèctes.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Liu Fangling Embalatge de Rave Confit a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Liu Fangling Embalatge de Rave Confit siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Liu Fangling Embalatge de Rave Confit merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Dimensions e Embalatge: 100 mlx6 pot; Outer box size: 350X140X65mm
Etiquetas: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Tecnologia de Produccion: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Desaffo de Dissènh: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Recèrca: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspiracion: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Durada del Projècte: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Flux Operacional: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Membres de l'Equipa: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai