Atelier Intimo Flagship Botiga per O and O Studio Ltd

Lo dissènh Atelier Intimo Flagship Botiga per O and O Studio Ltd es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Interior.

ArgentInterior· 2021

Atelier Intimo Flagship Botiga

per O and O Studio Ltd

Client : O&O Studio

Laureat del A' Design Award d'Argent dins la Categoria Interior

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Lo Concèpte

A prepaus de Atelier Intimo Flagship Botiga

Nòstre monde es estat frapiat per un virus sens precedent en 2020. Lo primièr Flagship d'Atelier Intimo concebut per O and O Studio s'inspira del concèpte de Renaissença de la Tèrra Cremada, qu'implica l'integracion del poder guaridor de la natura que dona a l'umanitat una novèla esperança. Un espaci dramatic es estat creat que permet als visitaires de passar moments imaginant e fantasmant dins aqueste temps e espaci, e una seria d'installacions artisticas es tanben estada creada per demostrar plenament las veritablas caracteristicas de la marca. Lo Flagship es pas un simple espaci de vendita ordinari, es l'escenari de performança d'Atelier Intimo.

La Reconoissença

A prepaus del A' Design Award d'Argent

Atelier Intimo Flagship Botiga a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Atelier Intimo Flagship Botiga siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Atelier Intimo Flagship Botiga es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Dimensions e Embalatge: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Etiquetas: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Tecnologia de Produccion: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Desaffo de Dissènh: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Recèrca: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspiracion: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Durada del Projècte: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Flux Operacional: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Membres de l'Equipa: Suzanne Li
Eric Chan
Katt Chung Yap
Crèdits d'Imatges: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo