Tongrentang Zhima Health Disseny d'Interior de Comèrci per Yong Wong

Lo dissènh Tongrentang Zhima Health Disseny d'Interior de Comèrci per Yong Wong es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Aur dins la Categoria de Competfo Interior.

AurInterior· 2021

Tongrentang Zhima Health Disseny d'Interior de Comèrci

per Yong Wong

Client : Beijing Tongrentang Health

Laureat del A' Design Award d'Aur dins la Categoria Interior

21,079

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Lo Concèpte

A prepaus de Tongrentang Zhima Health Disseny d'Interior de Comèrci

Tongrentang Zhima Health es una botiga d'experiéncia situada a Pequin. La botiga ocupa 5000 mètres carrats sus tres estatges. De complements alimentaris, d'aliments noiridors e de produches de suenh de la santat qu'inclusan de tecnologia de santat son prepausats dins un sol luòc. De grandas superfícias de materials contrastants, coma la fusta massissa e lo laton, son aplicadas dins l'interior. Del rèire-sòl cap amont, quatre tèmas son presentats, valent a dire la consulta, l'alimentacion, la convalescéncia e lo suenh. La botiga servís tanben d'espaci social confortable pels clients.

La Reconoissença

A prepaus del A' Design Award d'Aur

Tongrentang Zhima Health Disseny d'Interior de Comèrci a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Tongrentang Zhima Health Disseny d'Interior de Comèrci siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Tongrentang Zhima Health Disseny d'Interior de Comèrci crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions e Embalatge: 5000 square meters, 3 floors
Etiquetas: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Tecnologia de Produccion: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Desaffo de Dissènh: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Recèrca: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiracion: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Durada del Projècte: This project started in May 2019 and finished in December 2019 in Beijing.
Flux Operacional: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Membres de l'Equipa: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Crèdits d'Imatges: Beijing Wuxiang Space Architecture Design