Toronto Botiga Emblemàtica de Tè per Studio Yimu

Lo dissènh Toronto Botiga Emblemàtica de Tè per Studio Yimu es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Interior.

ArgentInterior· 2021

Toronto Botiga Emblemàtica de Tè

per Studio Yimu

Client : Studio Yimu

Laureat del A' Design Award d'Argent dins la Categoria Interior

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Lo Concèpte

A prepaus de Toronto Botiga Emblemàtica de Tè

Lo centre comercial lo mai frecuentat del Canadà presenta un design novèl e fresc de botiga de tè de fruchas realizat per Studio Yimu. Lo projècte de botiga emblemàtica èra idealament concebut per de ràtzons de marca e per devenir lo novèl punt d'atraccion del centre comercial. Inspirada pel païsatge canadian, la bèla siloeta de la Montanha Blava del Canadà es emprentada sus lo rèireplan mural a travèrs tota la botiga. Per realizar lo concèpte, Studio Yimu a fabricat a la man una escultura de fustariá de 275cm x 180cm x 150cm que permet una interaccion completa amb cada client.

La Reconoissença

A prepaus del A' Design Award d'Argent

Toronto Botiga Emblemàtica de Tè a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Toronto Botiga Emblemàtica de Tè siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Toronto Botiga Emblemàtica de Tè es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The flagship store is designed specifically for branding purposes as the location of the project is situated in Canada's busiest shopping mall - Eaton Centre. The store location is the first store situated outside of the subway on the first floor of the mall and is deemed as a prime location for this type of business. With a wide and welcoming entrance, the vision that the designer had in mind was to create a hotspot for shoppers to gather and meet.
Dimensions e Embalatge: The floor area for the project is 139sqm. The designer used a 5mm wiggle board with a veneer finish as a backing of the ashwood slates. For the millwork, it was cladded and sculpted with locally sourced ashwood. The logo had been engraved into the solid surfaces facade at a 3mm thickness to allow light to penetrate through for a clearly lit sign. The overall solid surface and bulkhead are rounded off with thermal forming technique to create a harmonious combination throughout the store and the shopping mall.
Etiquetas: Studio Yimu, Interior Design, Commercial Design, Modern, Cafe Design, Flagship Store, Toronto, Canada
Tecnologia de Produccion: The project has 3 main phases of production the wall background, the millwork solid surfaces, and the entrance. Firstly, the wall background was built with blended ashwood slates and solid surfaces to foreshadow the harmonious silhouette of Canadian natural landscape. Secondly, the purpose of the millwork sculpture was to create 3 dimensional depth against the wall background, contributing a new customer experience. The handcrafted millwork is made with 100% locally sourced Canadian ashwood where the design pricisely carved and sanded off. Lastly, to maximize an open concept entrance, the designer used a clear yet minalmistic sinange to avoid disrupting the atmosphere and perception that the millwork and wall background provides.
Desaffo de Dissènh: The millwork sculpture is particularly challenging to simultaneously mimic Canadian landscape and the shape of a mango in reflection of the store's most popular beverage. Particularly, it was difficulty in achieving the desired curves and form of the sculptures when finding the balance between the artistic element of the millwork piece and to create a functional seating area.
Recèrca: To adopt the new consumerism and provide authenticity of the brand's origin, the designer created the millwork sculpture as an ambiguous element to facilitate customers to have their own perception of the piece. Based on the market research of the brand, their target audience are ages from 16-30. The designer's goal of the millwork sculpture is not only to have a functional and aesthetic pleasing piece, but an interactive piece that works well with the target audience.
Inspiracion: Inspired by Canadian landscape, the project replicates the freeflowing silhouette of the famous Canadian blue mountain to create an unconventional and ambiguous seating area for a new customer experience. The most popular drink on the menu is the fresh mango slush where the designer similarly incorporates the outline of a mango into the concept featuring it as an interactive element that involves every customer. Panelled with ashwood throughout the store, it creates a clean and refreshing environment for customers to fuel up with a chilled beverage.
Durada del Projècte: Project start May 2018 and completed in August 2018. Located in Toronto, Canada.
Flux Operacional: The freeform sculptures captures the first perception of the store. Against the wall background facade and the wall curvatures, it comfortably leads the customer's perception in a fluid motion through the store. The designer made with freeform sculpture as a unconventional yet ineteractive seating area but also to organize and direct customer traffic.
Membres de l'Equipa: Ryan Chung
Crèdits d'Imatges: Image #1: Eric Lau 2019
Image #2: Scott Norsworthy 2019
Image #3: Scott Norsworthy 2019
Image #4: Scott Norsworthy 2019
Image #5: Scott Norsworthy 2019