Chic HK 2020 Eveniment comercial de vida quotidiana per Hong Kong Trade Development Council

Lo dissènh Chic HK 2020 Eveniment comercial de vida quotidiana per Hong Kong Trade Development Council es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Eveniment.

FèrreEveniment· 2021

Chic HK 2020 Eveniment comercial de vida quotidiana

per Hong Kong Trade Development Council

Client : Hong Kong Trade Development Council

Laureat del A' Design Award de Fèrre dins la Categoria Eveniment

19,901

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Colors

Lo Concèpte

A prepaus de Chic HK 2020 Eveniment comercial de vida quotidiana

Chic HK 2020 es un eveniment comercial de vida quotidiana tengut a Guangzhou, en China. L'eveniment ajudèt 80 entrepresas de Hong Kong a bastir la notorietat de lor marca e a testar la responsa dels consumators sul mercat del Sud de la China. Lo concèpte visual mescla caractèrs chineses tradicionals e simplificats per formar una novèla tipografia pel títol de l'eveniment. Tres colors primàrias foguèron apondudas a la grafisme e servisson a marcar los diferents sectors de vida quotidiana. L'exposicion cobrissiá 9000 mètres carrats sus dos estatges e se debanèt pendent quatre jorns. Un grand grafisme sus la faciada vitrada e un decòr d'acuèlh en 3D acuelhissián los visitaires.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Chic HK 2020 Eveniment comercial de vida quotidiana a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Chic HK 2020 Eveniment comercial de vida quotidiana siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Chic HK 2020 Eveniment comercial de vida quotidiana merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Dimensions e Embalatge: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Etiquetas: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Tecnologia de Produccion: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Desaffo de Dissènh: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Recèrca: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Inspiracion: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Durada del Projècte: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Flux Operacional: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Brevets: Copyrights belong to Hong Kong Trade Development Council, 2020
Membres de l'Equipa: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Crèdits d'Imatges: Hong Kong Trade Development Council