Oulevi Packaging Design Embalatge de Bièrra per Zhangyong Hou

Lo dissènh Oulevi Packaging Design Embalatge de Bièrra per Zhangyong Hou es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2021

Oulevi Packaging Design Embalatge de Bièrra

per Zhangyong Hou

Client : Oulevi

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

11,081

Laureat de Prèmi Verificat

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Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

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Lo Concèpte

A prepaus de Oulevi Packaging Design Embalatge de Bièrra

Oulevi es un dissenh d'embalatge per bièrra a la pression. Lo contenidor es una landa d'acièr inoxidable amb un contengut net d'un litre e una talha de desvolopament plan de 274 mm de long e 193 mm d'alt. Lo grafisme estampat forma lo perfil d'un veire de bièrra. Las illustracions mostran l'origina de las matèrias primièras, qu'es l'òrdi d'Austràlia, lo levam del nòrd de l'Euròpa e lo lupol de l'America del Nòrd. Lo simbòl del veire ajuda los consomators a reconéisser la marca de luènh. L'objectiu del dissenh es de presentar clarament l'istòria del produch sus l'estagièra.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Oulevi Packaging Design Embalatge de Bièrra a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Oulevi Packaging Design Embalatge de Bièrra siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Oulevi Packaging Design Embalatge de Bièrra merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions e Embalatge: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Etiquetas: Beer packaging, illustration, beer logo design
Tecnologia de Produccion: Stainless steel can
Desaffo de Dissènh: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Recèrca: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiracion: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Durada del Projècte: It took a month,
Location: Dalian, China
Membres de l'Equipa: Zhangyong Hou