Lo dissènh Settlements Campanha Integrada per Pancho Gonzalez es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Publicitat.
BronzePublicitat· 2020
Settlements Campanha Integrada
per Pancho Gonzalez
Client : Inbrax
Laureat del A' Design Award de Bronze dins la Categoria Publicitat
Laureat de Prèmi Verificat
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A prepaus de Settlements Campanha Integrada
Los assentaments son una realitat per tot lo monde e particularament en America Latina. Aqueste design publiciari cèrca de collectar de fonds d'una manièra diferenta e o fa en lançant un filme que a la fin existís pas. Per obténer un bilet, las personas devián anar sul site web del filme per comprar lors bilets e quand o fazián se n'adonavan que lo filme existís pas, doncas podián donar lor argent a la fondacion.
La Reconoissença
A prepaus del A' Design Award de Bronze
Settlements Campanha Integrada a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Settlements Campanha Integrada siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Settlements Campanha Integrada satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
- Dimensions e Embalatge
- Trailers, posters, digital ads and social media.
- Etiquetas
- Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
- Tecnologia de Produccion
- Integrated campaign across 5 countries in South America.
- Desaffo de Dissènh
- First online collecting campaign done by Techo Latam.
- Recèrca
- The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
- Inspiracion
- The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
- Durada del Projècte
- Chile, Peru, Argentina, Brazil and Colombia.
- Flux Operacional
- Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
- Brevets
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando - Membres de l'Equipa
- Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta - Crèdits d'Imatges
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Patrocinat
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