Lo dissènh Have Fun Duck Gift Box Aliments de picar per Pufine Advertising Ltd.Co. es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.
ArgentEmbalatge· 2020
Have Fun Duck Gift Box Aliments de picar
per Pufine Advertising Ltd.Co.
Client : Zhou Hei Ya International Holdings Company Limited
Laureat del A' Design Award d'Argent dins la Categoria Embalatge
Laureat de Prèmi Verificat
Verificar l'Estat del Prèmi per #103180Lo Concèpte
A prepaus de Have Fun Duck Gift Box Aliments de picar
La boita de present "Have Fun Duck" es una boita de present especiala per los joves. Inspirada per las joguinas, los jòcs e los films d'estil pixel, lo design representa una "ciutat alimentària" per los joves amb d'illustracions interessantas e detalhadas. L'imatge IP es integrada dins los carrièrs de la ciutat e los joves aman l'espòrt, la musica, lo hip-hop e autras activitats de divertiment. Experimentar de jòcs espòrtius divertents en degustant los aliments e exprimir un estil de vida jove, divertent e joiós.
La Reconoissença
A prepaus del A' Design Award d'Argent
Have Fun Duck Gift Box Aliments de picar a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Have Fun Duck Gift Box Aliments de picar siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Have Fun Duck Gift Box Aliments de picar es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The illustration of"Food City"is drawn with a unique"pixel"expression method,which is younger,more interesting,full of imagination,and produces a visual experience of traveling around the city.The outer box cover uses the English letter"K"as the main visual Symbols,intensify the process of enjoying food,and mean"keep"in English,which represents the maintenance of a positive and optimistic attitude to life;the establishment of very prominent and symbolic displays on the store display,which promotes the desire to buy the product;After sharing the product with others,it becomes a small game that can be participated by multiple people,forming an interesting interaction and communication.
- Dimensions e Embalatge
- Length220mm, width210mm, height220mm
- Etiquetas
- Gift box, packaging, food, pixel style, young, stylish, fun and unique
- Tecnologia de Produccion
- The packaging material is made of paper,which is conducive to natural degradation and recycling.Using pantone spot color printing and local UV process,the outer box and the inner box are all made of one-piece cutter,which is convenient for later transportation and assembly.
- Desaffo de Dissènh
- 1.The biggest challenge is to find the lifestyle that young people like through packaging design,to link with products,to establish interaction and communication, and to improve sales;2.improve the use value of packaging,do not let packaging become garbage"art".
- Recèrca
- Youth,fashion and fun are the research subjects of design.Through young,interesting scenes and lifestyles,with new,interesting,artistic forms of expression to show.Through the way of game interaction with consumers,spread;how to display in the store,so as to improve the desire to buy.Pay attention to environmental protection,so that the packaging can be used for a second time,reduce the waste rate of packaging,and improve the utilization value of packaging.
- Inspiracion
- The gift box is inspired by the creative form of"pixel"toys,games,and movies,creating a"food city"that belongs to young people.The brand IP image is incorporated into the corners of the city as an interesting seed.Music,hip-hop and other entertainment items are integrated with each other,while enjoying fun sports games and enjoying food,it is precisely to express a younger,fun and happy lifestyle.Happiness comes from every corner of life.
- Durada del Projècte
- The project started in Wuhan,China in May 2019 and completed in Wuhan,China in October 2019.
- Flux Operacional
- Interesting gift box packaging can not only be used for gifts,but also form an effective dissemination,the product can stand out in the store, thus increasing sales.And after enjoying the food,the outer box can be used as a delicate storage box;The envelope can be used as a simple bookshelf to put books;Internal small box as a game prop,many times use.
- Membres de l'Equipa
- Designer: Duan Li
Designer: Gui Dani
Creative Director: Zhang Yanhui
Project Director: Xia Ling
Customer Service Director: Zhou Xiaoli
Animation Picture: Wang Kai
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