Dengo 80g Barra de chocolat per Brazil & Murgel Design Studio

Lo dissènh Dengo 80g Barra de chocolat per Brazil & Murgel Design Studio es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Aur dins la Categoria de Competfo Art Culinari.

AurArt Culinari· 2020

Dengo 80g Barra de chocolat

per Brazil & Murgel Design Studio

Client : Dengo Chocolates

Laureat del A' Design Award d'Aur dins la Categoria Art Culinari

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Colors

Lo Concèpte

A prepaus de Dengo 80g Barra de chocolat

Dengo 80g es una barra de chocolat creada per Dengo Chocolates. La forma esculturala representa d'elements de la Selva Atlantica de Bahia, al Brasil, ont lo cacau es recoltat, coma las fuèlhas secas, lo fulhatge e las granas. Las superfícias corbadas combinan de linhas bidimensionalas e tridimensionalas, de biais que l'acabat polit reflectís la lutz sus tota la barra. La barra es produsida dins de mòtles de policarbonat fabricats a partir de gabarits d'alumini usinats per CNC, que servan las linhas finas e las corbas. L'espessor variat dona un croquant net quand la barra es rompuda.

La Reconoissença

A prepaus del A' Design Award d'Aur

Dengo 80g Barra de chocolat a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Dengo 80g Barra de chocolat siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Dengo 80g Barra de chocolat crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Dimensions e Embalatge: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Etiquetas: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Tecnologia de Produccion: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Desaffo de Dissènh: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Recèrca: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspiracion: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Durada del Projècte: The project took place in Sao Paulo, between May and October 2018.
Flux Operacional: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Brevets: n/a
Membres de l'Equipa: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Crèdits d'Imatges: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato