Happiness Embalatge de Pastís de Luna per Chao Xu

Lo dissènh Happiness Embalatge de Pastís de Luna per Chao Xu es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2020

Happiness Embalatge de Pastís de Luna

per Chao Xu

Client : La Maison Bakery

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

13,771

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #100696

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Happiness Embalatge de Pastís de Luna

L'embalatge de pastís de luna Happiness es un cofret regal que compren cinc bóstias amb d'estructuras e de grafismes diferents. L'equipa de concepcion Inbetween Creative a representat una imatge de cossí la gent locala celebra la fèsta de Mieg-Auton, en utilizar d'illustracions d'estil chinés. L'illustracion presenta d'edificis locals e d'activitats de Mieg-Auton, coma las corsas de barcas-dragon e batre los tambors. Aqueste cofret regal servís pas solament de contenidor alimentari mas tanben de sovenença per promòure la cultura de la ciutat de Shien.

La Reconoissença

A prepaus del A' Design Award de Bronze

Happiness Embalatge de Pastís de Luna a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Happiness Embalatge de Pastís de Luna siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Happiness Embalatge de Pastís de Luna satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Dimensions e Embalatge: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Etiquetas: package design, logo, handrawing, typography
Tecnologia de Produccion: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Desaffo de Dissènh: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Recèrca: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspiracion: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Durada del Projècte: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Flux Operacional: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Brevets: Trademark(2019) La Maison Bakery
Membres de l'Equipa: Creative Director: Chao Xu
Illustration: Danlin Zhang
Crèdits d'Imatges: Collaterals and graphic design items: Chao Xu
Photography: Inlight