Fenjiu Embalatge de Licor per Zhang Zhipeng

Lo dissènh Fenjiu Embalatge de Licor per Zhang Zhipeng es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2020

Fenjiu Embalatge de Licor

per Zhang Zhipeng

Client : Fen Jiu Group

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Fenjiu Embalatge de Licor

Fenjiu es un embalatge concebut per a un licor chinés. La botelha es fabricada en vèire amb una finicion aspergida transparenta blava. Lo còs de la botelha compòrta uèch faces, e lo tap a la forma d'una flor d'abricotièr. Lo motiu sul cap de la botelha se compausa de quatre nivèls que rememoran d'ondas. Un bronzatge es aplicat sus la botelha, e la bóstia exteriora es fabricada en papièr especial negre amb bronzatge. La botelha conten 500 ml e mesura 25,5 cm d'nautor. La concepcion combina los motius tradicionals de flors de fenèstra amb una forma modèrna per presentar la cultura chinesa als consumidors mai joves.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Fenjiu Embalatge de Licor a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Fenjiu Embalatge de Licor siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Fenjiu Embalatge de Licor merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Dimensions e Embalatge: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Etiquetas: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Tecnologia de Produccion: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Desaffo de Dissènh: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Recèrca: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Inspiracion: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Durada del Projècte: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Flux Operacional: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Membres de l'Equipa: Design director: Zhang Zhipeng
Crèdits d'Imatges: Zhang Zhipeng