Dizayini ya Morph Chizindikiro cha Chakudya ndi Zakumwa ndi Mars Design Consultants ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2020
Morph Chizindikiro cha Chakudya ndi Zakumwa
Kasitomala: Mars Design Consultants
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #98855Kapangidwe
Za Morph Chizindikiro cha Chakudya ndi Zakumwa
Morph ndi pulogalamu yolemba chizindikiro cha baa ndi resitilanti yomwe ili pamwamba pa nyumba ku Hangzhou, China. Chizindikirochi chimatengera Liangzhu, nkhani yakale ya chikondi ya Chitchaina, komanso mapiko owala osiyanasiyana amtundu wa gulugufe wa blue morpho. Chizindikirocho chimaphatikiza mawonekedwe a mapiko a gulugufe wamkazi ndi wamwamuna kukhala chizindikiro chimodzi. Nsalu yakuda ya pepuli imasonyeza usiku wodzaza ndi nyenyezi, pamene mapikowo amasonyeza kusintha kwa mitundu ya utawaleza. Mtundu wa gulugufe wofanana ndi kaleidoscope ndiwo chinthu chachikulu chojambulidwa. Mtunduwu umagwiritsidwa ntchito pa menyu, bokosi la machesi, zithunzi zoyendayenda komanso chosema chojambulidwa pa khoma.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Morph Chizindikiro cha Chakudya ndi Zakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Morph Chizindikiro cha Chakudya ndi Zakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Morph Chizindikiro cha Chakudya ndi Zakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
- Miyezo ndi Kuphimba
- Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm - Zizindikiro
- Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
- Teknoloji Yopangira
- The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
- Vuto la Dizayini
- In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
- Kafukufuku
- A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style. - Chilimbikitso
- The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow. - Nthawi ya Polojekiti
- The project started in 2019 and this bar and restaurant is located in Hangzhou China.
- Mdondomeko ya Ntchito
- The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph. - Petensi
- MARS
- Mamembala a Gulu
- Angela Lu Zhang
Nico Xu YiFei - Mwini Zithunzi
- MARS
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
