Dizayini ya Superlimao Chizindikiro cha Mtundu (Brand Identity) ndi Ruis Vargas ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2020

Superlimao Chizindikiro cha Mtundu (Brand Identity)

ndi Ruis Vargas

Kasitomala: Laika

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

12,800

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #98423

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Superlimao Chizindikiro cha Mtundu (Brand Identity)

Superlimao ndi chizindikiro cha mtundu chopangidwa cha kampani ya zomangamanga ya ku Brazil. Chizindikirochi chapangidwa mothandizidwa ndi mtundu wa zilembo wotchedwa "grotesque typography", zomwe zimapereka mawonekedwe osalala amene amasiyana ndi zithunzi zosiyanasiyana za mitundu yosangalatsa ndi mapangidwe. Chizindikirochi chimaphatikizapo makadi a bizinesi, zolembera zomata pa mabokosi a makalata, chiwonetsero cha kampani, ndiponso maposita. Maposita amasindikizidwa pa pepala la offset la magalamu 75 ndipo amamatikidwa pa makoma ndi zipata kuti azindikire likulu la ofesi ndi malo omanga nyumba. Chinenero cha zithunzi chimatha kukhala chosalala komanso chosonyeza mphamvu, malingana ndi uthenga ndi mkhalidwe wake.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Superlimao Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Superlimao Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Superlimao Chizindikiro cha Mtundu (Brand Identity) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Miyezo ndi Kuphimba: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Zizindikiro: Brand, poster, logotype, illustration, visual identity, Laika Design
Teknoloji Yopangira: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Vuto la Dizayini: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Kafukufuku: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Chilimbikitso: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Nthawi ya Polojekiti: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Mdondomeko ya Ntchito: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Petensi: Laika Design
Mamembala a Gulu: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Mwini Zithunzi: Laika Design