Dizayini ya Avgoulakia Paketi ya Kugulitsa ndi Antonia Skaraki ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2021
Avgoulakia Paketi ya Kugulitsa
ndi Antonia Skaraki
Kasitomala: Zouras Farm
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #94660Kapangidwe
Za Avgoulakia Paketi ya Kugulitsa
Kodi chinabwera choyamba n'chiyani: nkhuku kapena dzira? Imeneyo ndi funso loyamba lomwe nthawi zambiri limayenera kuyankhidwa, koma pankhaniyi panalinso funso lina. Mukafuna kukumana ndi chinthu chakale m'njira yosayembekezereka komanso yosiyana, mumafuna chiyani? Chabwino, choyamba, mawonetsero osayembekezereka omwe angadzipatule. Ndi zimenezo zomwe zidayenera kupangidwa kwa mtundu wa Avgoulakia, kudzera mu lingaliro lolengera lomwe lingathe kuwonetsa kupadera kwa mtunduwo m'njira yamakono, yosiyana komanso yosangalatsa.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Avgoulakia Paketi ya Kugulitsa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Avgoulakia Paketi ya Kugulitsa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Avgoulakia Paketi ya Kugulitsa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
- Miyezo ndi Kuphimba
- kit: paper, 479 x 1157 (mm)
- Zizindikiro
- Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
- Teknoloji Yopangira
- Paper. Environmentally friendly.
- Vuto la Dizayini
- Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Kafukufuku
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Chilimbikitso
- Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
- Nthawi ya Polojekiti
- The project began in 2018 and finished in 2019 in Athens, Greece.
- Mdondomeko ya Ntchito
- Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
- Mamembala a Gulu
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Mwini Zithunzi
- A.S. Advertising, 2019
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.