Dizayini ya India Packaging Primary Function: Kulongedza Katundu ndi Xiaomi ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2020
India Packaging Primary Function: Kulongedza Katundu
ndi Xiaomi
Kasitomala: Xiaomi
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #92159Kapangidwe
Za India Packaging Primary Function: Kulongedza Katundu
India Packaging ndi njira yolongedza yopangidwa kaamba ka mzere wa zinthu zamagetsi zogula zomwe zimagulitsidwa mu msika wa India. Kapangidwe kake kamagwiritsa ntchito mtundu wa lalanje ndi wakuda osiyana kuti awonjezere mphamvu yowoneka ndi kuwonetsa mtundu waukulu wa mtundu. Malo apadera pa bokosi lililonse amanyamula chizindikiro cha mtundu, kotero kuti kalembedwe kofanana kamasungidwa pakati pa zinthu za magulu ndi kukula kosiyana. Kapangidwe koyera kutsogolo kamawonetsa zambiri zofunika za chinthu, mawu achidule ndi mfundo zazikulu zogulitsira. Bokosi lililonse limapangidwa ndi pepala, lodulidwa ndi kupindidwa kuti liwoneke bwino.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
India Packaging Primary Function: Kulongedza Katundu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. India Packaging Primary Function: Kulongedza Katundu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. India Packaging Primary Function: Kulongedza Katundu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
- Miyezo ndi Kuphimba
- dimension height 30-120, Length 50-95, width 32-50mm
- Zizindikiro
- electronic, orange, colorful, technology
- Teknoloji Yopangira
- material: Paper Structure: paper die cut and fold to box.
- Vuto la Dizayini
- With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
- Kafukufuku
- Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
- Chilimbikitso
- Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
- Nthawi ya Polojekiti
- The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
- Mdondomeko ya Ntchito
- Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
- Petensi
- Copyrights belong to Xiaomi, 2019
- Mamembala a Gulu
- Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song - Mwini Zithunzi
- Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
