NYC Deal 99 Cent Store Chizindikiro cha Mtundu wa Bizinesi ndi Chi Hao Chang

Dizayini ya NYC Deal 99 Cent Store Chizindikiro cha Mtundu wa Bizinesi ndi Chi Hao Chang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2020

NYC Deal 99 Cent Store Chizindikiro cha Mtundu wa Bizinesi

ndi Chi Hao Chang

Kasitomala: School of Visual Arts

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

9,792

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #90132

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za NYC Deal 99 Cent Store Chizindikiro cha Mtundu wa Bizinesi

NYC Deal ndi chizindikiro cha mtundu wa bizinesi chopangidwira sitolo ya 99 cent mumzinda wa New York City. Chizindikirochi chimayang'ana pa tag ya mtengo yolimba yomwe yayikidwa mokhotakhota, kukumbukira mmene ma tag amapendekera pamene makasitomala akufikira ndikuwagwira n'kuwakhazikitsa asanawawerenge. Tag yopendekeka imapangitsa kuti mtengo umodzi wa 99 cents ukhale uthenga womveka bwino kwambiri wa bizinesiyi. Zinthu zothandizira zimanena za katundu amene amagulitsidwa mu sitoloyo. Zolembedwa zimagwiritsa ntchito kusindikiza kwa laser ya digito, pamene matumba onyamulira, malaya, ndi zinthu zina za nsalu zimagwiritsa ntchito njira ya screen printing kuti utoto ukhale wolimba.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

NYC Deal 99 Cent Store Chizindikiro cha Mtundu wa Bizinesi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. NYC Deal 99 Cent Store Chizindikiro cha Mtundu wa Bizinesi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. NYC Deal 99 Cent Store Chizindikiro cha Mtundu wa Bizinesi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Miyezo ndi Kuphimba: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Zizindikiro: Branding, Graphic Design, Identity, Logo, Poster
Teknoloji Yopangira: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Vuto la Dizayini: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Kafukufuku: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Chilimbikitso: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Nthawi ya Polojekiti: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Mdondomeko ya Ntchito: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.