Dizayini ya Mirzam: Monsters Collection Chokoleti Choyikapo ndi Backbone Branding ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
GolideMapaketi· 2021
Mirzam: Monsters Collection Chokoleti Choyikapo
Kasitomala: Backbone Branding
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #86552Kapangidwe
Za Mirzam: Monsters Collection Chokoleti Choyikapo
Opanga chokoleti ochokera ku UAE (Dubai) amafunikira chizindikiro cha chokoleti chopangidwa ndi manja. Kuyambira pa kutchula mayina ndi kuzindikiridwa mpaka kupanga ndi kuyika kwazinthu, gululi lidapanga chinthu chilichonse chokhala ndi nkhani yosangalatsa kwambiri pamalingaliro onse. Chizindikiro chotengera maulendo odutsa Kum'mawa kwakale m'mphepete mwa nyanja zomwe zayiwalika kwanthawi yayitali zidapangidwa. Ulendo wochokera kudziko lina kupita ku lina, kukumana ndi zilombo komanso anthu anthano. Kapangidwe kazonyamula ndi chinyengo chaulendo pakati pa nthano ndi zenizeni.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Mirzam: Monsters Collection Chokoleti Choyikapo ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Mirzam: Monsters Collection Chokoleti Choyikapo akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Mirzam: Monsters Collection Chokoleti Choyikapo amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
- Miyezo ndi Kuphimba
- Width 31 mm x Depth 1 mm x Height 61 mm
- Zizindikiro
- chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
- Teknoloji Yopangira
- The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
- Vuto la Dizayini
- The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
- Kafukufuku
- The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
- Chilimbikitso
- The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
- Nthawi ya Polojekiti
- January-September 2015, Yerevan, Armenia
- Mdondomeko ya Ntchito
- The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
- Petensi
- Copyrights belong to Mirzam Chocolate Makers
- Mamembala a Gulu
- Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian - Mwini Zithunzi
- All Photo Credits to Bacbkone Branding
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
