Dizayini ya Appetisi Ntchito Yoyambirira: Kutulutsira Tchizi ndi Fanny De Bray ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2020
Appetisi Ntchito Yoyambirira: Kutulutsira Tchizi
ndi Fanny De Bray
Kasitomala: APPETISI by Granarolo
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #71461Kapangidwe
Za Appetisi Ntchito Yoyambirira: Kutulutsira Tchizi
Malemba a Bukhu: Appetisi ndi kapangidwe ka zotulutsira za mtundu wa tchizi zomwe zadulidwa kale kuti zigwiritsidwe ntchito mosavuta. Mtunduwu umaphatikizapo timagulugulu ta tchizi, tchizi wosinthidwa (grated) ndi timagulugulu ta mozzarella. Chotulutsira chilichonse chimapangidwa ndi pulasitiki ndipo chili ndi windo lowoneka bwino, kotero kuti tchizi wamkati amatha kuwonekera mwachindunji. Zithunzi zomwe zasindikizidwa pa chotulutsira chilichonse zimapatsa chinthucho mawonekedwe apadera ndikusonyeza momveka bwino mmene tchizi aliyense angagwiritsidwe ntchito. Dzina lakuti Appetisi limaphatikiza malingaliro atatu: chilakolako chodya (appetite), chakudya chaching'ono chamsanga (snack), ndi kugwiritsidwa ntchito mosavuta (practical use). Kapangidweka kamasonyeza tchizi ngati chakudya chamsanga komanso chosavuta kudya, ndipo zotulutsirazi zimagulitsidwa m'masitolo akuluakulu a ku Ulaya.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Appetisi Ntchito Yoyambirira: Kutulutsira Tchizi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Appetisi Ntchito Yoyambirira: Kutulutsira Tchizi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Appetisi Ntchito Yoyambirira: Kutulutsira Tchizi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product. - Miyezo ndi Kuphimba
- Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm - Zizindikiro
- Cheese, personification of cheese, fun, shift, desecration of cheese
- Teknoloji Yopangira
- Plastic packaging with a transparent window to see the cheese.
- Vuto la Dizayini
- The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
- Kafukufuku
- 1) brand platform
2) Naming
3) Logo
4) Packagings - Chilimbikitso
- While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
- Nthawi ya Polojekiti
- The project started in July 2017 and ended in February 2018.
- Mdondomeko ya Ntchito
- This product is sold in supermarkets in Europe.
Fromage product in France. - Petensi
- Copyrights belong to Fanny de Bray
- Mamembala a Gulu
- Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter) - Mwini Zithunzi
- Illustration : Fanny de Bray
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
