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Twiggle Ntchito Yaikulu: Kupaketiza Tiyi wa Zomera ndi Dheeraj Bangur

Dizayini ya Twiggle Ntchito Yaikulu: Kupaketiza Tiyi wa Zomera ndi Dheeraj Bangur ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.


ChitsuloMapaketi· 2026

Twiggle Ntchito Yaikulu: Kupaketiza Tiyi wa Zomera

ndi Dheeraj Bangur

Kasitomala: Brandsthan

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

6,695

Mitundu

Kapangidwe

Za Twiggle Ntchito Yaikulu: Kupaketiza Tiyi wa Zomera

Kupaketiza kwa Twiggle Tea ndi njira yolumikizana ya maonekedwe yopangidwira mitundu inayi ya zakumwa za zomera: Hibiscus, Chamomile, Lemongrass, ndi Peppermint. Mtundu uliwonse umasiyanitsidwa kudzera mu mitundu yosiyana ya utoto ndi zithunzi zowoneka bwino za zomera, zomwe zimathandiza kuzindikira mosavuta zinthu. Zilembo zolimba zimapangitsa kuwerenga kukhala kwapafupi, pomwe kakonzedwe kokonzeka bwino kamalinganiza uthenga moyenera. Kakonzedwe koyenerera kamapanga kupezeka kwamphamvu pa shelefu ndi kupitiriza kwa maonekedwe pakati pa mitundu yonse, zomwe zimabweretsa yankho lopaketiza lowala koma lokonzeka lomwe limalimbikitsa kuzindikira ndi kusiyanitsa.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Twiggle Ntchito Yaikulu: Kupaketiza Tiyi wa Zomera ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Twiggle Ntchito Yaikulu: Kupaketiza Tiyi wa Zomera akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Twiggle Ntchito Yaikulu: Kupaketiza Tiyi wa Zomera amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
Twiggle Tea Packaging is a vibrant identity system developed for four herbal infusions—Hibiscus, Chamomile, Lemongrass, and Peppermint. Each variant uses a distinct chromatic code and botanical illustration to differentiate on the shelf instantly. Bold typography ensures high legibility, while clean layout hierarchy enhances clarity of benefits. The design balances youthful energy with structured branding, creating strong shelf impact and cohesive brand recall across the range.
Miyezo ndi Kuphimba
Twiggle Tea Packaging is designed as a rectangular paperboard carton with dimensions 95 mm width x 70 mm depth x 150 mm height. The front panel features a vertical front of pack layout, while the back panel adapts the same visual system into a horizontal composition to maintain brand continuity. The structure supports efficient shelf stacking and clear visibility. The design is prepared in vector format with print ready CMYK color specifications, defined bleed, and die line alignment for accurate offset printing and consistent production output.
Zizindikiro
Twiggle, Herbal Tea, Famous Indian Tea, Tea Packaging Design, Best Herbal Tea, Brandsthan,
Teknoloji Yopangira
Twiggle Tea Packaging was developed using vector-based design methodology to ensure precision and scalability. Each variant employs a controlled color-coded system supported by custom botanical illustrations & realistic photographs created through simplified geometric construction. A structured grid layout was applied to maintain hierarchy and alignment. The packaging is optimized for offset printing on high-quality paperboard with matte finish, selective spot UV, and optional embossing for brand elements, ensuring visual clarity, tactile quality, and consistent reproduction across production batches.
Vuto la Dizayini
The primary challenge was balancing playful visual energy with clear product communication across multiple variants. Excessive color risked reducing readability, while minimal layouts weakened shelf impact. Another difficulty was maintaining consistency while allowing each herbal variant to feel distinct. Print limitations and color accuracy in production required controlled palettes and simplified illustrations. The solution involved a structured grid, disciplined typography, and carefully calibrated color coding, achieving strong differentiation without compromising clarity, hierarchy, or production feasibility.
Kafukufuku
Qualitative and observational research was conducted to understand herbal tea purchase behavior. The objective was to improve shelf recognition and benefit communication. Methodology included retail audits, visual comparison studies, and color association mapping. Data was collected using market photography, competitor analysis, and quick user preference surveys. Participants included regular tea consumers and retail shoppers. Results showed strong preference for color coded variants and clear botanical cues. Insights led to structured hierarchy and bold differentiation, improving visibility, recall, and clearer wellness communication in real retail environments.
Chilimbikitso
The inspiration emerged from the natural vitality of herbal ingredients and the desire to make wellness visually expressive. Research into consumer behavior in retail environments highlighted the need for strong color coding and immediate benefit communication. Botanical forms were simplified into bold, modern compositions to enhance recognition. The design merges playful energy with structured hierarchy, ensuring clarity, emotional warmth, and strong shelf presence.
Nthawi ya Polojekiti
The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
Mdondomeko ya Ntchito
Twiggle Tea Packaging is designed for simple and intuitive interaction. The clear front layout helps users quickly identify the herbal variant through color and botanical illustration. Key benefits are visible at a glance, supporting fast decision making in retail environments. The carton opens from the top, allowing easy access to tea bags inside. Consistent visual coding across variants helps users recognize flavors during repeat purchase. The structured layout improves readability, while the balanced design enhances shelf visibility and overall user experience.

Zolipidwa

Fufuzani Kupitilira Designers.org

Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.

Dizayini Yabwino Iyenera Kutamandidwa Kwakukulu

A' Design Award ndi mphotho yapadziko lonse, yoweruzidwa ndi oweruza, ya dizayini yabwino. Tengani nawo mbali mu A' Design Award kuti mukhale ndi mwayi wopeza kutamandidwa moyenera, kudziwika, ulemu ndi kufalitsa ntchito yanu. Ikani ntchito yanu ku A' Design Award ndipo pikanani kuti mupeze mphotho yotamandika ya A' Design Prize.

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