Lao Huotang Chizindikiro cha Mtundu ndi Bi Cheng Zhong

Dizayini ya Lao Huotang Chizindikiro cha Mtundu ndi Bi Cheng Zhong ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2026

Lao Huotang Chizindikiro cha Mtundu

ndi Bi Cheng Zhong

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

7,401

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #181844

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Lao Huotang Chizindikiro cha Mtundu

Lao Huo Tang ndi chizindikiro cha mtundu wa lesitilanti ya hot pot ku Taiwan. Chizindikiro chake chikuwonetsa mphika wachitsulo wogwidwa ndi dzanja limodzi, ndi mzere wa nthunzi wokwera womwe ukusonyeza kuphika pang'onopang'ono. Zilembo za Chitchaina zajambulidwa ndi maburashi ooneka ngati malawi a moto ndipo zaphatikizidwa ndi masitayilo amakono a zilembo. Mitundu yake ikuphatikiza yofiira yowira, yofiira ya lalanje, yofiira ya njerwa ndi beige yofunda, kutsogolera maso kuchokera ku chitofu kufika patebulo. Mtundu woyera wagwiritsidwa ntchito pa chizindikiro ndi zilembo kuti ziwonekere bwino. Chizindikiro cha mtunduwu chikugwiritsidwa ntchito pa zikwangwani, mamenyu, makadi a bizinesi ndi zinthu zosindikizidwa.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Lao Huotang Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Lao Huotang Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Lao Huotang Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The logo shows a cast iron pot held by a single hand, symbolizing the artisan's careful control and devotion to slow-cooked broth. Steam rising from the lid evokes simmering charm. The Chinese characters of 'Lao Huo Tang' feature brushstroke flames, reflecting the stove's flicker, paired with modern typography for professionalism and approachability. This cohesive identity spans signage, menus, business cards, and DM materials.
Miyezo ndi Kuphimba: The project required rebuilding brand identity and spatial perception on an existing operational base. Visual design had to adapt to limitations such as signage not extending to the second floor. Instead, the designer enhanced visibility with strategic color use and lightbox signage. Brand elements were incorporated into placemats, soup ladles, and sauce dishes-transforming every detail into a statement of culinary discernment.
Zizindikiro: Hot pot, Cantonese soup, cast iron pot, flame, warm color palette, rebranding
Teknoloji Yopangira: The visual palette centers on red (C34M100Y100K0), representing boiling broth and the passion of craftsmanship. It is complemented by saturated orange-red (C0M73Y92K0), brick red (C34M54Y80K0), and warm beige (C5M32Y18K0), forming a gradient from fire to table. White is used in the logo and typography to enhance clarity and modernity. Applications on red backgrounds, menu covers, and digital media enhance recognizability. Materials include matte foil stamping and spot UV finish, aligning with the brand's 'refined within affordability' philosophy.
Vuto la Dizayini: The main challenge was the site's physical limits and repositioning the brand. With a low storefront ceiling, vertical signage was impossible, so recognizability relied on a vivid red lightbox and precise color system. Simultaneously, the design needed to convey the artisanal, slow-simmered identity within a space historically perceived as a budget hot pot chain, elevating the brand without expanding its physical footprint.
Kafukufuku: The redesign transforms hot pot dining perception by making flavor layering visually expressive, centering the identity on the cast iron pot and artisan hand. Swirling steam evokes slow simmering, while flame-inspired typography animates 'LAO HUO TaNG.' A palette of boiling red, brick, and warm beige evokes heat from stove to table. The refreshed identity feels 'adorable yet professional,' boosting recognition, social sharing, and establishing a new classic within Taiwanese hot pot culture.
Chilimbikitso: In Taiwan's competitive hot pot market, Lao Huo Tang emphasizes 'broth as the protagonist,' rooted in Hong Kong and Macau Cantonese soup traditions. The brand revamp challenges low-cost hot pot stereotypes, highlighting the sincerity of slow cooking. The designer crafted a visual identity that conveys depth and layered flavor, blending tradition with innovation to establish a distinctive, atmospheric presence within Taiwan's hot pot industry.
Nthawi ya Polojekiti: The project finished in July 2021 in Taiwan.
Mdondomeko ya Ntchito: Following its launch, the brand's refreshed look drew attention from both loyal and new customers. The design was praised as 'adorable yet professional,' memorable, and full of sincerity. Customers noted that every detail-from the red visual theme to the white logo-reflected thoughtful design. The owner shared that many guests photographed and shared the restaurant on social media, commenting that it 'understands both soup and design.' The result: affordable, yet anything but ordinary-truly classic.'
Mamembala a Gulu: BI-CHENG ZHONG
Mwini Zithunzi: Amazing Design