Tao Hua Ji Kupakiza kwa Bokosi la Mphatso ndi Zhou Jingkuan

Dizayini ya Tao Hua Ji Kupakiza kwa Bokosi la Mphatso ndi Zhou Jingkuan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

SilivaMapaketi· 2026

Tao Hua Ji Kupakiza kwa Bokosi la Mphatso

ndi Zhou Jingkuan

Kasitomala: Dong'e E Jiao

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

17,093

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #181701

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Tao Hua Ji Kupakiza kwa Bokosi la Mphatso

Tao Hua Ji ndi mapangidwe a kupakiza kwa bokosi la mphatso la chakudya chapang'ono chomwe chimathandiza kudyetsa khungu ndipo chimalunjika kwa amayi. Duwa la pichesi lapinki lophuka la mbali zitatu limagwira ntchito ngati chinthu chachikulu chowoneka, kuwonetsa dzina la mtundu wa malonda ndi zizindikiro zowoneka za mtundu wa malondawo. Kukongoletsa ndi golide ndi kusindikiza kokwezeka kumapatsa masamba a duwa kapangidwe ka magawo angapo komwe kumaonekabe kuchokera patali pa mashelufu odzaza a m'sitolo. Chogwirira chimalola kunyamula kosavuta, motero bokosili ndi loyenera kupereka mphatso. Mkati mwake, gawo lowonekera la PET lasindikizidwa ndi mapatani ndi zinthu zofunika kwambiri za malonda.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Tao Hua Ji Kupakiza kwa Bokosi la Mphatso ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Tao Hua Ji Kupakiza kwa Bokosi la Mphatso akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Tao Hua Ji Kupakiza kwa Bokosi la Mphatso ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Miyezo ndi Kuphimba: 430*100*255mm
Zizindikiro: TAO HUA JI
Teknoloji Yopangira: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Vuto la Dizayini: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Kafukufuku: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Chilimbikitso: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Nthawi ya Polojekiti: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Mdondomeko ya Ntchito: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Petensi: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Mamembala a Gulu: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Mwini Zithunzi: Zhou Jingkuan（Creator）