Dizayini ya Horse Year Kupakiza kwa Ndodo Zonunkhira ndi Bingran Zhao ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2026
Horse Year Kupakiza kwa Ndodo Zonunkhira
ndi Bingran Zhao
Kasitomala: BeiHang University
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #179810Kapangidwe
Za Horse Year Kupakiza kwa Ndodo Zonunkhira
Horse Year ndi mndandanda wa kupakiza ndodo zonunkhira za lubani. Kapangidwe kake kakukhazikika pa chilembo cha Chitchaina cha kalembedwe ka seal script chotanthauza kavalo, chophatikizidwa ndi chilankhulo cha mizere ya zithumwa za Chidao ndi mawonekedwe a utsi. Mitundu isanu ikutsatira kayendedwe ka mitundu kotengera Zinthu Zisanu za chitsulo, madzi, mtengo, moto ndi dothi. Mabokosi asanuwa akhoza kuikidwa moyandikana kuti apange chithunzi cha kavalo wothamanga. Thireyi yamkati imakokedwa kutuluka kuwonetsa lubani ndi uthenga wa madalitso. Bokosi la pepala losapaka, inki zopangidwa ndi soya ndi thireyi ya pulp youmbidwa zimathandizira kubwezeretsanso zinthu.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Horse Year Kupakiza kwa Ndodo Zonunkhira ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Horse Year Kupakiza kwa Ndodo Zonunkhira akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Horse Year Kupakiza kwa Ndodo Zonunkhira amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
- Miyezo ndi Kuphimba
- Width 160 mm × Depth 40 mm × Height 70 mm
- Zizindikiro
- Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
- Teknoloji Yopangira
- The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
- Vuto la Dizayini
- The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
- Kafukufuku
- This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
- Chilimbikitso
- Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
- Nthawi ya Polojekiti
- The project started in May 2025 in Beijing China and finished in November 2025.
- Mdondomeko ya Ntchito
- Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative. - Petensi
- Bingran Zhao
- Mwini Zithunzi
- Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
