Dumphani kupita ku nkhani
Kweichow Moutai Osaka Expo Edition Kupakidwa kwa Zakumwa Zoledzeretsa ndi Ying Song Brand Design Shenzhen Co., Ltd

Dizayini ya Kweichow Moutai Osaka Expo Edition Kupakidwa kwa Zakumwa Zoledzeretsa ndi Ying Song Brand Design Shenzhen Co., Ltd ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.


GolideMapaketi· 2026

Kweichow Moutai Osaka Expo Edition Kupakidwa kwa Zakumwa Zoledzeretsa

ndi Ying Song Brand Design Shenzhen Co., Ltd

Kasitomala: Kweichow Moutai Co., Ltd.

Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mapaketi

50,895

Mitundu

Kapangidwe

Za Kweichow Moutai Osaka Expo Edition Kupakidwa kwa Zakumwa Zoledzeretsa

Kweichow Moutai Osaka Expo Edition ndi kapangidwe ka phukusi la zakumwa zoledzeretsa zachikumbutso zomwe zinapangidwira Chionetsero cha Padziko Lonse cha Osaka cha 2025. Maonekedwe ake anauziridwa ndi mbali yakunja ya Nyumba ya China (China Pavilion) ndipo akukumbutsa timabuku takale ta ku China tamansungwi. Botolo la dothi laumbidwa limaima pakati pa malo opangidwa ndi chitsulo, ndipo bokosilo lapangidwa ndi thabwa la nsungwi losamalira chilengedwe, chitsulo ndi chikopa chopanga. Mzere wa nthawi wachitsulo pamwamba pa bokosilo ukusonyeza ubale wautali pakati pa mtundu wa malondawu ndi Chionetsero cha Padziko Lonse. Chogwirira chachitsulo chooneka ngati mtsuko wa vinyo chimayenda m'mbali mwa mzere wa nthawiwo kuti bokosilo lizungulire ndi kutseguka.

Chidziwitso

Za Mphoto ya Golide ya A' Design Award

Kweichow Moutai Osaka Expo Edition Kupakidwa kwa Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Kweichow Moutai Osaka Expo Edition Kupakidwa kwa Zakumwa Zoledzeretsa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Kweichow Moutai Osaka Expo Edition Kupakidwa kwa Zakumwa Zoledzeretsa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Miyezo ndi Kuphimba
A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Zizindikiro
Chinese Baijiu packaging, packaging design, commemorative wine
Teknoloji Yopangira
It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Vuto la Dizayini
The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Kafukufuku
Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Chilimbikitso
The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Nthawi ya Polojekiti
The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Mdondomeko ya Ntchito
Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Mamembala a Gulu
Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Mwini Zithunzi
Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025

Zolipidwa

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Dizayini Yabwino Iyenera Kutamandidwa Kwakukulu

A' Design Award ndi mphotho yapadziko lonse, yoweruzidwa ndi oweruza, ya dizayini yabwino. Tengani nawo mbali mu A' Design Award kuti mukhale ndi mwayi wopeza kutamandidwa moyenera, kudziwika, ulemu ndi kufalitsa ntchito yanu. Ikani ntchito yanu ku A' Design Award ndipo pikanani kuti mupeze mphotho yotamandika ya A' Design Prize.

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