Dizayini ya Kakao AI Campus Kapangidwe ka Chizindikiro cha Brandi ndi LMNT Company ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
GolideZithunzi· 2025
Kakao AI Campus Kapangidwe ka Chizindikiro cha Brandi
ndi LMNT Company
Kasitomala: LMNT Company
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #167330Kapangidwe
Za Kakao AI Campus Kapangidwe ka Chizindikiro cha Brandi
Kakao AI Campus ndi kapangidwe ka chizindikiro cha brandi kopangidwira malo ophunzirira operekedwa ku nzeru zopangidwa (artificial intelligence). Kampasi imeneyi ndi yotseguka kwa antchito a kampani, madera oyandikana nawo, magulu a nzika ndi anthu amene alibe mwayi wokwanira wogwiritsa ntchito zida za digito, ndipo imathandizira maphunziro a anthu aluso mu AI. Dongosolo la brandi limeneli lili ndi zizindikiro zoposa 50, zithunzi zazikulu, zojambulajambula, zikwangwani ndi zithunzi zoyenda zosinthasintha zomangidwa mozungulira mutu wakuti kuthekera kopanda malire kwa munthu aliyense. Njira ya kapangidwe koyenera aliyense imawonjezera kuoneka bwino ndi kutsogolera kayendedwe mkati ndi kunja kwa malowa.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Kakao AI Campus Kapangidwe ka Chizindikiro cha Brandi ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Kakao AI Campus Kapangidwe ka Chizindikiro cha Brandi akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Kakao AI Campus Kapangidwe ka Chizindikiro cha Brandi amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding. - Miyezo ndi Kuphimba
- We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines. - Zizindikiro
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
- Teknoloji Yopangira
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop
- Vuto la Dizayini
- As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively. - Kafukufuku
- Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry. - Chilimbikitso
- Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach. - Nthawi ya Polojekiti
- Seoul, Republic of Korea
- Mdondomeko ya Ntchito
- A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization. - Petensi
- ©2024. LMNT all rights reserved.
- Mamembala a Gulu
- Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin - Mwini Zithunzi
- Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.
Zolipidwa
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Mapangidwe Ofanana
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