Xijiu Matured Liquor Kupakidwa kwa Mowa Wamphamvu ndi Chengdu Times Fashion Art Design Co., Ltd

Dizayini ya Xijiu Matured Liquor Kupakidwa kwa Mowa Wamphamvu ndi Chengdu Times Fashion Art Design Co., Ltd ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Platinamu ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

PlatinamuMapaketi· 2025

Xijiu Matured Liquor Kupakidwa kwa Mowa Wamphamvu

ndi Chengdu Times Fashion Art Design Co., Ltd

Kasitomala: Guizhou Xijiu Co..ltd

Wopambana pa Mphoto ya Platinamu ya A' Design Award mu Gawo la Mapaketi

1,199,187

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #163642

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Xijiu Matured Liquor Kupakidwa kwa Mowa Wamphamvu

Xijiu Matured Liquor ndi kapangidwe ka kupakidwa ka mtundu wa mowa wamphamvu wa ku China. Botolo limasunga chithunzi chapadera cha ng'oma cha mtunduwu ndipo limatengera mawonekedwe ozungulira a chinthu chosungidwa mu Palace Museum, mawonekedwe ogwirizanitsidwa ndi kukwanira ndi mgwirizano mu chikhalidwe chakale cha ku China. Ziwerengero za zaka 15 ndi 30 zajambulidwa ndi laser ngati maliboni oyenda. Chivundikiro chimagwiritsa ntchito mawonekedwe a mbali zinayi a mwayi ndipo chimatseguka ndi kutseka mosavuta. Mkati mwake, chithunzi choyambirira cha kalembedwe ka woodcut chikuwonetsa malo a m'mphepete mwa Mtsinje wa Chishui ndi zophikira mowa. Bokosi lakunja ndi losavuta kunyamula ndi kusunga.

Chidziwitso

Za Mphoto ya Platinamu ya A' Design Award

Xijiu Matured Liquor Kupakidwa kwa Mowa Wamphamvu ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Xijiu Matured Liquor Kupakidwa kwa Mowa Wamphamvu amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Xijiu Matured Liquor Kupakidwa kwa Mowa Wamphamvu ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Miyezo ndi Kuphimba: 150mm*50mm*180mm
Zizindikiro: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Teknoloji Yopangira: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Vuto la Dizayini: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Kafukufuku: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Chilimbikitso: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Nthawi ya Polojekiti: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Mdondomeko ya Ntchito: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Mamembala a Gulu: Xiaohu Feng
Xian Huo
Lei Wang