Dizayini ya Luna Alpina Mapaketi ndi Arman Auzhanov ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

SilivaMapaketi· 2025

Luna Alpina Mapaketi

ndi Arman Auzhanov

Kasitomala: Eurasia Elite

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

29,600

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #163103

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Luna Alpina Mapaketi

Arman Auzhanov, wopanga wochokera ku Kazakhstan, adapanga pulojekiti yathunthu ya vodka ya msika wapamwamba. Anagwiritsa ntchito zithunzi za Mwezi ndi Mumlengalenga monga chizindikiro chachinenero chowonekera bwino chochokera ku zinthu za ukadaulo wamakono. Kuikidwa kwake kunakhazikitsidwa pa mfundo ziwiri zogulitsa zapadera: zamtima (vodka imapangidwa molingana ndi magawo a Mwezi) ndi zachinzeru (imasefedwa pogwiritsa ntchito kusefa kwa Miyala ya Mwezi). Botolo lopangidwa mwapadera lili ndi zojambula zozama ngati mabowo a pa Mwezi. Pa chizindikiro adagwiritsa ntchito zinthu zokhala ndi timakristalo topanga chithunzi chosinthika cha thambo la nyenyezi, ndi Lens Fresnel pachithunzi cha Mwezi. Ziphika za mphatso zamtsogolo zinamaliza chithunzichi.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Luna Alpina Mapaketi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Luna Alpina Mapaketi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Luna Alpina Mapaketi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Miyezo ndi Kuphimba: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Zizindikiro: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Teknoloji Yopangira: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Vuto la Dizayini: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Kafukufuku: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Chilimbikitso: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Nthawi ya Polojekiti: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Mdondomeko ya Ntchito: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Petensi: Copyrights belong to Arman Auzhanov, 2021-2024