Dizayini ya Inmyes Chizindikiro cha Mtundu (Brand Identity) ndi Chungsheng Chen and Jinhe Wang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2024
Inmyes Chizindikiro cha Mtundu (Brand Identity)
ndi Chungsheng Chen and Jinhe Wang
Kasitomala: Tainan University of Technology/Product Design Department
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #161001Kapangidwe
Za Inmyes Chizindikiro cha Mtundu (Brand Identity)
Inmyes ndi chizindikiro cha mtundu chopangidwa kwa kampani yopanga magalasi a m'maso. Dzinali limachokera ku mawu akuti "in my eyes" ndipo limafotokoza lingaliro la kuona dziko kudzera mu maganizo a munthu payekha. Kalembedwe ka kalata yoyamba yaying'ono kamasonyeza ubale wapafupi ndi waumwini pakati pa kampani ndi munthu aliyense wogula. Kalata M yapangidwa mwanjira yosonyeza kugwirana manja, chizindikiro cha chidaliro pakati pa mtundu (brand) ndi makasitomala ake. Chizindikirochi chimagwiritsidwa ntchito pa zisa za magalasi, makadi a bizinesi, zokutira, masamba a pa intaneti komanso pa social media. Mitundu imaperekedwa mu njira za RGB, CMYK ndi Pantone kuti chionekero chikhale chofanana pa njira zonse zofalitsira.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Inmyes Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Inmyes Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Inmyes Chizindikiro cha Mtundu (Brand Identity) amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Miyezo ndi Kuphimba
- Minimum height of the logo: 4 mm
- Zizindikiro
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Teknoloji Yopangira
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Vuto la Dizayini
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Kafukufuku
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Chilimbikitso
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Nthawi ya Polojekiti
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Mdondomeko ya Ntchito
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Mamembala a Gulu
- ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd. - Mwini Zithunzi
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
