Dizayini ya Judinstrom Beer Ntchito Yoyambirira: Katundu wa Njoka ya Mowa ndi Olha Takhtarova ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2024
Judinstrom Beer Ntchito Yoyambirira: Katundu wa Njoka ya Mowa
ndi Olha Takhtarova
Kasitomala: SOTB and D
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #160960Kapangidwe
Za Judinstrom Beer Ntchito Yoyambirira: Katundu wa Njoka ya Mowa
Malemba a Bukhu: Judinstrom Beer ndi kapangidwe ka kutulutsa kachitidwe kopangidwira fakitale yaying'ono yopanga mowa mumzinda wa Montreal, ku Canada. Kutulutsaku kumagwiritsa ntchito chitini chachikuluwiku cha aluminium cha 473 ml, chokhala ndi lebo yokhala ndi kukula kwa mainchesi 5 ndi 8 yosindikizidwa pogwiritsa ntchito njira ya flexography. Zithunzi za chikhalidwe cha Scandinavia zikuwonetsedwa mwatsopano kudzera mu zithunzi zosalala komanso zilembo zokhala ndi mizere yowongoka ndi ma angolo. Mitundu yogwiritsidwa ntchito imaphatikiza buluu wakuya, mitundu ya imvi, ndi yoyera. Kalongosoledwe kake kosavuta kamathandiza kuti dzina la mtundu wa mowa, mtundu wa mowawo, ndi kuchuluka kwa mowa (alcohol content) zizioneka bwino, pamene maziko ofanana a zithunzi amalola kuti mitundu ina ya mowa iwonjezeredwe pa gululi mtsogolo.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Judinstrom Beer Ntchito Yoyambirira: Katundu wa Njoka ya Mowa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Judinstrom Beer Ntchito Yoyambirira: Katundu wa Njoka ya Mowa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Judinstrom Beer Ntchito Yoyambirira: Katundu wa Njoka ya Mowa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
- Miyezo ndi Kuphimba
- Label size 5 x 8 inches.
- Zizindikiro
- Beer Packaging, Scandinavian design, Label, Craft brewery
- Teknoloji Yopangira
- Standard aluminum can 473 ml, Flexography.
- Vuto la Dizayini
- Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
- Kafukufuku
- The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
- Chilimbikitso
- The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
- Nthawi ya Polojekiti
- The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
- Mdondomeko ya Ntchito
- Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
