Dizayini ya Pepsi Big Football Event LTO Kupakidwa kwa Zakumwa ndi PepsiCo Design and Innovation ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2024
Pepsi Big Football Event LTO Kupakidwa kwa Zakumwa
ndi PepsiCo Design and Innovation
Kasitomala: PepsiCo
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #159649Kapangidwe
Za Pepsi Big Football Event LTO Kupakidwa kwa Zakumwa
Pepsi Big Football Event LTO ndi kapangidwe ka kupakidwa kwa zakumwa ka nthawi yochepa komwe kanapangidwa chifukwa cha mpikisano waukulu wa mpira wa miyendo womwe unachitikira ku Qatar mu 2022. Kupakidwaku kumaonetsa zithunzi za anthu enieni okonda mpira wa miyendo a mitundu yosiyanasiyana, zosonyeza chisangalalo chachikulu chomwe chimamveka pa masewero. Zithunzizo zinathiridwa masefa a utoto pofuna kukumbutsa chizolowezi cha kujambula nkhope pakati pa othandizira komanso kupereka maonekedwe a luso. Zithunzi zazikulu ndi makanema oyendetsedwa zogwirizana zimapitiriza chilankhulo chomwecho cha zojambula. Cholinga chake ndi kulumikiza mtundu wa katunduyu ndi anthu am'deralo okonda mpira wa miyendo pa nthawi ya chochitikacho.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Pepsi Big Football Event LTO Kupakidwa kwa Zakumwa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Pepsi Big Football Event LTO Kupakidwa kwa Zakumwa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Pepsi Big Football Event LTO Kupakidwa kwa Zakumwa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Chilimbikitso
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
