Dizayini ya Dreavita Mental Wellness Kupanga Chizindikiro ndi Cansu Dagbagli Ferreira ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2024
Dreavita Mental Wellness Kupanga Chizindikiro
Kasitomala: Cansu Dagbagli Ferreira
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #158644Kapangidwe
Za Dreavita Mental Wellness Kupanga Chizindikiro
Dreavita ndi kampani yopita patsogolo komanso yolandira aliyense yoona za thanzi. Chizindikiro chake chowonekera chinapangidwa kuti chikhale chochitira nkhawa, cholemekeza ndipo choganizira, chikuwonetsa makhalidwe a kampaniyo olandira aliyense. Lingaliro lidachokera mu maganizo a mphamvu za chilengedwe ndipo limatchedwa Kulimba mtima kotsogozedwa ndi zosavuta. Monga mapangidwe a chilengedwe amasonyeza kukhazikika, mphamvu ndi kukula, chizindikiro cha kampaniyo cholinga n'kufalitsa mauthenga awa kudzera m'mawu otsimikizira ndi njira yopangira yosavuta. Zojambula zimayang'ana pa mapangidwe a chilengedwe, zikuwonetsa kubwerezabwereza ndi kulimba mtima zomwe zimabweretsa chipambano m'moyo.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Dreavita Mental Wellness Kupanga Chizindikiro ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Dreavita Mental Wellness Kupanga Chizindikiro akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Dreavita Mental Wellness Kupanga Chizindikiro amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - Miyezo ndi Kuphimba
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- Zizindikiro
- wellness, mental, health, psychology, identity, inclusive, community, nature
- Teknoloji Yopangira
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- Vuto la Dizayini
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- Kafukufuku
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- Chilimbikitso
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
- Nthawi ya Polojekiti
- 2 months, 2023, United States and France
- Mdondomeko ya Ntchito
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
