Dizayini ya Eterno Kupanga Chizindikiro cha Bizinezi ndi Sunghoon Kim ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2024
Eterno Kupanga Chizindikiro cha Bizinezi
ndi Sunghoon Kim
Kasitomala: Eterno
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #157869Kapangidwe
Za Eterno Kupanga Chizindikiro cha Bizinezi
Adapanga chizindikiro cha kampani ya Eterno, yomwe ikutsogolera chikhalidwe chapamwamba kwambiri cha nyumba ku Korea. Kuti akhale malo oyamba okhala komanso chizindikiro chotsogola pa chikhalidwe cha nyumba ku Asia ndi Rafael Moneo, womanga wotchuka padziko lonse, ku Cheongdam, dera lachikuda lodziwika bwino ku Korea, adapanga chizindikiro cha Eterno pokhazikitsa mayendedwe a chizindikiro ndi kukhazikitsa filosofi ya chizindikiro potengera ntchito zomanga. Kudzera mu kukongola kosatha, Eterno amafunafuna kukhalapo kosatha komwe kumaphatikiza mtengo wazaluso wa malo komanso mtengo wa zokumana nazo za nthawi.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Eterno Kupanga Chizindikiro cha Bizinezi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Eterno Kupanga Chizindikiro cha Bizinezi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Eterno Kupanga Chizindikiro cha Bizinezi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
- Miyezo ndi Kuphimba
- Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
- Zizindikiro
- ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
- Teknoloji Yopangira
- Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
- Vuto la Dizayini
- Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
- Kafukufuku
- Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
- Chilimbikitso
- The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
- Nthawi ya Polojekiti
- The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
- Mdondomeko ya Ntchito
- With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
- Mamembala a Gulu
- Creative Director: Kim Sunghoon
- Mwini Zithunzi
- Kim Sunghoon
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
