Dizayini ya Barking Good Zinthu Zokhala ndi Chizindikiro cha Kampani ndi Squared ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana.
ChitsuloZolengeza· 2024
Barking Good Zinthu Zokhala ndi Chizindikiro cha Kampani
ndi Squared
Kasitomala: Squared
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zolengeza
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #150826Kapangidwe
Za Barking Good Zinthu Zokhala ndi Chizindikiro cha Kampani
Kusamalira ziweto zapakhomo kwafika m'nthawi yatsopano. Anzathu ang'onoang'ono amaubweya tsopano amaonedwa ngati mamembala ofanana m'banja ndipo amayamba kulandira chisamaliro chambiri. Kwa malo okongoletsa agalu omwe amapereka chisamaliro chapamwamba komanso chithandizo chabwino kwambiri kwa agalu, mitundu yambiri ya zinthu zokhala ndi chizindikiro cha kampani zimapangidwa kuti zipange njira yonse yatsopano yolankhulana ndi zithunzi kuti zithandize kufotokoza nkhaniyi yatsopano. Agalu ali ndi khalidwe lawo, mawonekedwe awo, umunthu wawo ndipo amawonetsedwa ngati anthu akulu oyenera kusamalidwa bwino kwambiri mwa chisamaliro chapamwamba cha agalu.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Barking Good Zinthu Zokhala ndi Chizindikiro cha Kampani ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Barking Good Zinthu Zokhala ndi Chizindikiro cha Kampani akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Barking Good Zinthu Zokhala ndi Chizindikiro cha Kampani amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
- Zizindikiro
- dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
- Teknoloji Yopangira
- A full visual communication was developed, including print, collateral and digital applications.
- Chilimbikitso
- Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
- Nthawi ya Polojekiti
- The project is developed at the beginning of 2023 and is currently ongoing.
- Mamembala a Gulu
- Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED - Mwini Zithunzi
- Creative Director Yana Okoliyska
Agency SQUARED
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.