Dizayini ya Not Always Fun Kusindikiza Malonda ndi Squared ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zachikhalidwe.
SilivaZachikhalidwe· 2023
Not Always Fun Kusindikiza Malonda
ndi Squared
Kasitomala: Squared
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zachikhalidwe
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #150806Kapangidwe
Za Not Always Fun Kusindikiza Malonda
Kampeni yotsatsa ikufuna kudziwitsa anthu za Harlequin syndrome. Ichi ndi matenda omwe amakhudza dongosolo lamanjenje la autonomic ndipo limalumikizidwa ndi kusowa kwa thukuta komanso kutuluka kwa khungu kumbali imodzi ya nkhope. Bungweli lidapanga mafanizo ofunikira omwe amatengera kuphatikizika kwa mawonekedwe osiyanasiyana a harlequin pofuna kuwunikira kusiyanitsa pakati pa kuyimira koseketsa kwa munthu komanso zenizeni zakukhala ndi matenda a Harlequin, kutsindika kufunika komvetsetsa komanso kuzindikira chikhalidwe.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Not Always Fun Kusindikiza Malonda ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Not Always Fun Kusindikiza Malonda akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Not Always Fun Kusindikiza Malonda ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Miyezo ndi Kuphimba
- This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
- Zizindikiro
- craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
- Teknoloji Yopangira
- Meticulously crafted illustration is all it is used to achieve the final result.
- Vuto la Dizayini
- The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
- Kafukufuku
- The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
- Chilimbikitso
- The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Nthawi ya Polojekiti
- The project was developed during the first trimester of 2023.
- Mdondomeko ya Ntchito
- This is not relevant to the category presented.
- Mamembala a Gulu
- Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova - Mwini Zithunzi
- Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
