Dizayini ya Chilled Milk Katoni ndi Kazuo Fukushima and Haruka Takeuchi ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2023
Chilled Milk Katoni
ndi Kazuo Fukushima and Haruka Takeuchi
Kasitomala: Meiji China Investment Co.,Ltd.
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #150429Kapangidwe
Za Chilled Milk Katoni
Mkaka watsopano wokoma ukhoza kuperekedwa ndi ng'ombe zoweta pamalo abwino. Ndipo ng'ombe ndi ufulu wopeza zakudya zosakaniza zimakhala ndi zakudya zoyenera. Kudzoza ndi ng'ombe zapamwamba za mankhwalawa. Makhalidwe apamwamba amasonyezedwa mu kusindikiza kwamtundu wa golide, ndipo mafanizo ojambulidwa ndi manja amasonyeza kukoma kwa chilengedwe. Komanso, udzu m'kamwa mwa ng'ombe amasonyeza malo abwino kuswana. Chizindikiro cha ng'ombe chagolide ndi chizindikiro cha mankhwalawa. Ndipo ndiyoyenera msika waku China.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Chilled Milk Katoni ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Chilled Milk Katoni akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Chilled Milk Katoni amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
- Miyezo ndi Kuphimba
- 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic - Zizindikiro
- China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
- Teknoloji Yopangira
- Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process. - Vuto la Dizayini
- The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
- Kafukufuku
- Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market. - Chilimbikitso
- Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
- Nthawi ya Polojekiti
- The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
- Mdondomeko ya Ntchito
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - Petensi
- Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
- Mamembala a Gulu
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua - Mwini Zithunzi
- Photographer: Zhu Jie
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
